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The company has $2.5M in funding and aggregates real prices paid by previous car buyers. "To use TrueCar, you just have to enter your zip code and the model you’re interested in buying. The price data is offered to you in a variety of visual formats such as bar graphs and charts. And it can be narrowed down to a local, regional, or national level. You can also view the history of how a car’s price has changed over time...The site currently accounts for only about 25% of all relevant transactions. The founders want to hold off from launching it publicly until they’ve reached at least 50% and they are confident that one day they will hit 75%."
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