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	Amazon will be selling over 4 million Kindles per year by 2010 Amazon has had a surprisingly good run with their ebook reader, the Kindle. A Citi analyst revised his outlook on Amazon, partially based on these surprising results. The article shows a Citi project (click [more] to see the image link) that extrapolates current data, and sort of using the ipod as a base.
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posted by:	kapauldo

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Posted by unknown over 2 years ago:

Ph.

	What's really going to drive Kindle sales are three things: the aging population and the rising cost of everything plus being green. It's a gift to the elderly who can no longer read small print or hold a big book or who have difficulty turning pages. Kindle books cost less, don't have to be stored on a bookshelf, and don't use trees. We subscribe to the NY Times Kindle version. All the good stuff without the ads or having to recycle and much less cost than the paper version. And the Kindle itself costs about half as much as a yearly NYT subscription. [QUOTE]

Posted by kapauldo over 2 years ago:

	Yeah, but isn't this still a niche product? I mean, I understand the early adopters will buy and love this thing, but what the analyst did is extrapolate rather generously. I will buy a Kindle when it's $99, as will a lot of other people. I would love nothing more than to own an ebook reader for using on the elliptical machine, but I can't justify the price. I think this estimate is ridiculously on the high side. [QUOTE]

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