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Nowmov decides which videos to play by analyzing the Twitter public timeline and looking for commonly shared YouTube links (in the future, the site plans to use other sources to gauge popularity, and will also draw video from sites other than YouTube). For now the site isn’t doing any personalized recommendations — it constantly updates its playlist and uses cookies to ensure that you don’t see the same clip twice, but there isn’t an algorithm that learns which videos you like. That will change in a future version, when the site plans to produce personalized channels of content (think of it as a Pandora for videos).
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