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And voila, there is Barbie, sporting black leggings, pink glasses and a tailored vest over a T-shirt decorated with computer code — a string of 0s and 1s that, when translated, spells "Barbie." The Wall Street Journal declared Barbie was "getting her geek on."
And Shanahan and the society are a big reason why. Shanahan and her marketing director, Brian Knier, blasted an e-mail to the society's 20,000 members, asking them to vote online at Barbie.com for the next "I Can Be …" career doll. Computer engineer Barbie quickly overtook anchorwoman, environmentalist, surgeon and architect Barbie during four weeks of voting.
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