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Mr. King’s audience dropped 43 percent for the quarter and 52 percent in March. He dropped to 771,000 viewers for the quarter from 1.34 million in 2009. More alarming perhaps, Mr. King, whose show has been regularly eclipsed by Rachel Maddow’s on MSNBC (and is almost quadrupled by Sean Hannity’s show on Fox), is now threatened by a new host, Joy Behar on HLN (formerly Headline News.)
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