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The WSJ on Tuesday will allow its paying subscribers (only) to post profiles, comments and their real names and contact information. "The newspaper hopes that, by embracing social-networking tools, it can attract more people to its site for longer stays, Alan Murray, a deputy managing editor who oversees the site's editorial operations, told the AP. "We believe that in the future, social networks are going to be an important means of distributing content and of spreading news, and we want to be a part of those networks," Murray told the AP. "There's no technology here that you can't get at other places," Murray said. "What we have that you can't get anywhere else is the Journal community, the Journal subscriber base." "
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